Must Read: Creative, Inc.

I discovered Creative, Inc. at my favorite bookstore, BookPeople. Little did I know it was written by none other than two of my favorite writers/designers, Joy Deangdeelert Cho of Oh Joy!, and Meg Mateo Ilasco. See Joy's post about the book and her tour on her blog - yes, some of her favorite bloggers have written about the book and some behind the scenes action.

I finished Creative, Inc. last Friday and this book is a MUST READ for anyone who is considering freelancing as a profession or anyone who wants to start a creative business. Simply put - it's been incredibly inspiring for me. Challenging me and making me really think about what I want to do in life. It's reminded me of when I was studying Creative Advertising and has pushed me to inspire others while actively making time to spend with other creative people. I've been talking to my favorite copywriter (who I met in creative advertising), Colin Walsh, a lot more lately. And, of course, I've been talking to fabulous photographer Aimee Wenske. I've made her buy Creative, Inc. as well.

Something magical happens when the right creative people are in a room together. The gears in my head are turning...

Creative, Inc. offers advice to creatives on how to get everything together - how to turn talent and passion into a successful business. Joy and Meg feature interviews from dozens of creative people - artists, illustrators, stylists, graphic designers, videographers, photographers, etc. - who have "made it" as freelancers. Topics include how to get started, budgets, invoices, partnering, and agents.

In addition to the blog tour, they are doing a Creative, Inc. book tour. I wish I were lucky enough to be in one of those cities.

Creative, Inc. will be one of my favorite reference books from here on out. Major win for creativity.

Did I ever tell you about the time I came this close to going to school for a Masters degree in Creative Advertising?


Creative, Inc. by Joy Deangdeelert Cho & Meg Mateo Ilasco, Chronicle Books, $16.95